With an expanding community of contributors, WordPress continues to gain market share with about 32%. We’ve compiled 6 trends that will have a profound impact on WordPress Design in 2019. Whether its techniques used in increasing conversions or improving the user experience, we feel these will play an important role in how your website is designed and operated.
Or Minimalism, the world is urging for more simplistic experiences. As our attention spans decrease, the importance of allowing users to find exactly what they came looking for is top priority. The main navigation would be a great starting place to ensure your visitors’ behavior flow is similar to the goals your website planned for. As we work down the websites’ page, our top priority is for calls to actions to stand out and have a clear purpose. So as you start planning your next website project or redesign, use a sitemap or behavioral flow chart to map out what your websites’ purpose is and how you are going to get your visitor to land there.
As a way to stand out and create a more impactful experience, colors are one of the tools that web designers utilize to get this done. Bright colors combined with big bold titles can catch a visitors eye quicker than any other feature. You do want to be careful not to over stimulate the visitor into being annoyed or distracted from your purpose.
Mobile over Desktop
For the last 6 years, we’ve ranked mobile usability as one of the most important points of a website design project. Each year the industry increased the awareness of the practice and Google’s mobile only search index was a key driver. This year we’re going to see a tipping point that will put mobile design over desktop. In prior years we designed based off a desktop layout and then implemented responsive design practices to complete the mobile user experience. We now look at mobile analytics and user experience to influence mobile design and then perfecting the desktop experience. This includes calls to actions, call buttons, social media follow or share icons and appropriate text details to improve readability on a mobile device.
Every day websites are fighting for more and more attention. You literally have 2 to 3 seconds to keep someones’ attention. Custom graphics is the newest attempt on creating an emotional connection with the visitor. This technique allows to gather attention and also create a unique branding element that differs from your standard static image or video entry.
Let’s be honest, we’re all looking for a better answer or solution these days! Smart chat or bots, allows the site operator to answer questions or engage users faster than ever before. General questions can be answered through an AI application and when the system is unable to generate the correct response, an associate is triggered to continue the conversation. This saves money and employee hours. Its estimated that by the end of 2019, 40% of business communications will be done via a bot.
As we transform into the “traveling browser” more and more, companies are looking for ways to capture attention at just the right time. The wide range of possibilities could prove limitless for advertisers being able to trigger certain outputs based on your location. For example, a roofing or construction company could target a certain geographic location based off a recent storm or a car dealership could target competing dealerships close by to gain their shoppers’ attention.