Single Page Websites

We are starting to see more and more one page websites, almost taken from concept of a landing page. Once frowned upon by designers, it seems to be catching on with visitors and companies alike. The quick track viewing allows visitors to jump down to a certain subject or portion of the page. Allowing them to get learn everything they wanted without jumping around the website. For some companies and areas of interest this can be quite useful; as seen on Apple’s website: http://www.apple.com/iphone/features/